Portfolio
Four signals.
One studio.
AI-powered platforms built at the intersection of creativity, technology, and human potential.
A creator-first music platform where artists create together, protect their ideas and creative rights, grow every piece of content from first spark to worldwide release, publish across every major music and social platform, and build lasting careers through tools curated by human creativity and amplified by the latest advances in AI.
Discover. Connect. Share. Support.
A creator and fan community where conversations help music spread naturally, connecting artists and listeners through authentic discovery instead of algorithms.
Generation Coffee is a purpose-driven platform of limited-run coffee releases funding artists, educators, and community programs. Built with Purity Coffee.
A first-to-market topical relief brand rooted in ancient Mayan botanical tradition. Proprietary avocado extraction for fast-absorbing, plant-based comfort.
How AI Empowers Creativity
Leave the music
to the humans.
AI amplifies what human creators make. It never replaces them.
The IF SO, THEN Philosophy
Enhance the interaction. Deepen the experience.
Let AI amplify what humans create.
SongSocial uses Google Gemini AI to analyze songs and enrich music metadata for artists and fans. When a track is submitted or linked from Spotify or YouTube, the system evaluates the audio and available song information to identify genre, mood, tempo characteristics, structural elements (such as verse, chorus, and bridge patterns), and thematic lyrical context.
Gemini interprets lyrical meaning, emotional tone, and narrative themes, helping generate richer song profiles that improve discovery, playlist curation, and fan engagement across the platform.
This AI-assisted analysis allows SongSocial to organize music more intelligently while giving artists deeper insight into how their songs are perceived and categorized.
The Team
Experienced Leaders
Founder
Happy Montana
Creative Visionary & CEO
A pioneering entrepreneur and creative technologist who founded POPstick to launch early social network marketing, built VooZoo (sold to Paramount), led digital content for major networks, and co-founded the Milt Olin Foundation to combat distracted driving — all while blending innovation, art, and purpose across marketing, media, and music.
Engineering
Tuyen Vuong
Lead Developer & Architect
A veteran developer with deep expertise in AI systems, database architecture, and cybersecurity, known for building scalable, secure platforms that power next-gen applications.
Marketing
Mariana Melendez
Marketing Strategist
A seasoned marketing strategist with over a decade of experience leading brand development, digital campaigns, and audience growth for purpose-driven companies. With a unique blend of creative storytelling and data-driven execution, she turns audiences into loyal communities.
Let's Build
When the signal
is strong, we build.
IF SO, THEN is open to partnerships, collaborations, and conversations with artists, technologists, brands, and communities who share a belief in building with purpose.